With 20 years of experience in the classical music industry, Scott Reed has developed an exceptional leadership profile founded on executive non-profit business management, significant fundraising success and extensive experience in arts education and administration. Mr. Reed was named President and CEO of the Music Academy of the West in 2010 after serving as Vice President for Institutional Advancement.
Musical America named Reed a 2015 Influencer, referring to him as a “brilliant fundraiser” and praising his “capacity to connect the Music Academy experience to the real world”. http://www.musicacademy.org/press-detail/2954686-music-academy-of-the-west-president
This summer, the Los Angeles Times called Reed "A music institution's guiding force." Read more
Since becoming Academy’s President and CEO, Mr. Reed has forged a number of transformative initiatives including a historic four-year partnership with the New York Philharmonic, which includes an opportunity for Music Academy fellows to train and perform with the renowned orchestra in New York City as part of an annual winter residency. When launched in 2014, this was the first training program of its kind in the United States.
Other initiatives realized under Mr. Reed’s leadership include the Mosher Guest Artist Program, an annual four-week String Quartet Seminar led by the Takács Quartet, a solo piano competition presented in collaboration with Steinway & Sons, innovative Community Access programs cultivating local and global audiences, significant administrative appointments, and a comprehensive national communications plan in collaboration with 21C Media. In summer 2017 the Academy will launch a new commissions and premieres program featuring works and residencies from living composers. Other upcoming programs include the Alumni Enterprise Awards, the inaugural classical music evolution/revolution conference and an outdoor concert featuring the New York Philharmonic, Academy Festival Orchestra and Los Angeles Master Chorale in the largest classical music event in Santa Barbara’s history
Highlights among faculty and visiting artist appointments made during Reed’s tenure include violinists Glenn Dicterow and Jorja Fleezanis, violists Cynthia Phelps and Richard O’Neill, oboist Eugene Izotov, trumpets Barbara Butler and Charles Geyer, pianist Jeremy Denk, horn Julie Landsman, sopranos Renée Fleming and Kiri Te Kanawa, and conductors Alan Gilbert, Thomas Adès, Matthew Aucoin and Christoph von Dohnányi.
Since Reed’s time as President, Academy applications have increased 32% and performance attendance has increased 38%.
Mr. Reed has managed a net favorable operating budget at the Music Academy for seven consecutive years. During this time the budget has increased 75%, reflecting a number of new programmatic achievements. Contributions to the annual fund have increased 89% and Mr. Reed has overseen major capital campaigns and projects extending $50M. The Music Academy received “All-Steinway” status in May 2017.
Prior to his tenure at the Music Academy, Mr. Reed worked for the San Francisco Opera as Associate Director of Development. In this position, Mr. Reed managed a staff of twenty, led the opera’s nationally renowned Bravo! Club, and implemented strategies to leverage high capacity donors, fundraising campaigns and organizational relationships. While in San Francisco, Mr. Reed was also a consultant for St. Luke’s Hospital Foundation where he facilitated executive board training and fundraising.
Mr. Reed currently serves on the Board of Kids Helping Kids and as a National Advisor to the Rocky Ridge Music Festival. Additionally, he has participated in panels for the Association of Fundraising Professionals, UC Santa Barbara Career Services, and Leadership Santa Barbara. This past fall, Mr. Reed taught a seminar on Becoming an Impactful Board Member for Santa Barbara City College CLL. In May 2017 Reed was named “Distinguished Leader of the Year” by Leadership Santa Barbara.
Mr. Reed earned his Bachelor of Music degree in Vocal Performance at the University of California, Santa Barbara. He was a Music Affiliate scholarship recipient and swam on the UCSB NCAA Division I swim team.