New Director of Innovation and Program Development Kevin Loucks to join Music Academy of the West Administration in August

Santa Barbara, CA — The Music Academy of the West is pleased to announce the appointment of a new administrator Kevin Kwan Loucks, Director of Innovation and Program Development. In addition to introducing new outreach and impact programs to the Academy’s operations, Mr. Loucks will manage the Music Academy’s Alumni Enterprise Awards and a community-wide choral program for young people that will launch in the fall of 2018, and will work closely with the Music Academy’s Artistic Operations and Student Services departments, and Academy Leadership. Mr. Loucks joins the Academy on August 20, 2018.



President and CEO Scott Reed said, “Kevin Loucks’ experience and passion in both music and business make him the ideal professional to help us increase our programmatic offerings beyond the Summer School and Festival. Our annual Alumni Enterprise Award winners will have a dynamic partner in achieving their innovative projects and our community will have an inspired leader for music access and outreach. Kevin’s appointment marks an exciting expansion of the Music Academy of the West.”

Kevin Kwan Loucks joins the Music Academy of the West after serving as President of Chamber Music | OC, an organization he co-founded with his wife, Iryna Krechkovsky. 

A Juilliard-trained concert pianist, educator, arts entrepreneur, and business strategist with more than 15 years of experience in the performing arts industry, Mr. Loucks employs a diverse skill set that has inspired the cultivation and development of creative projects across various platforms. He performed hundreds of recitals worldwide in venues including Carnegie Hall, The Kennedy Center, Prösels Castle, and Seoul Arts Center, and is regularly featured in seminars, educational masterclasses, and performance residencies in the world’s top academic institutions and centers for arts and culture. He is a founding member of Trio Céleste, a chamber music ensemble hailed as “unfailingly stylish” by The Strad, and was named one of Southern California's Most Influential People by OC Weekly.

Kevin Loucks studied with Julian Martin at The Juilliard School and earned a Doctor of Musical Arts degree from Stony Brook University where he was Teaching Assistant of the Emerson String Quartet and received the distinguished 40 Under Forty alumni award. He holds an Executive MBA from the Argyros School of Business and Economics at Chapman University and completed his executive education at Stanford Graduate School of Business. 

Mr. Loucks shared, “I am truly honored to be joining the Music Academy of the West as Inaugural Director of Innovation and Program Development. This role will afford me the unique opportunity to impact the careers of today’s most promising young musicians, as well as affect the entire performing arts sector through programming that stands at the forefront of innovation and opportunity.”


About the Music Academy of the West

The Music Academy of the West is among the nation’s preeminent summer schools and festivals for gifted, young, classically trained musicians. At its ocean-side campus in Santa Barbara, the Academy provides these musicians with the opportunity for advanced study and performance under the guidance of internationally renowned faculty artists, guest conductors, and soloists. Admission to the Academy is strictly merit based, and fellows receive full scholarships (tuition, room, and board). The Academy’s distinguished teaching artists’ roster has included famed soprano Lotte Lehmann, composers Darius Milhaud and Arnold Schoenberg, cellist Gregor Piatigorsky, pianist Jeremy Denk, and Honorary Voice Program Director Marilyn Horne. Academy alumni are members of major symphony orchestras, chamber orchestras, ensembles, opera companies, and university and conservatory faculties throughout the world. Many enjoy careers as prominent solo artists. In 2014 the Music Academy entered into a four-year partnership with the New York Philharmonic, resulting in unprecedented training and performance opportunities for Academy fellows, and Summer Festival residencies for Philharmonic musicians.

The Academy has now launched a new partnership with the London Symphony Orchestra, highlighted by the following:

  • Musicians from the LSO will participate in each Summer Festival.
  • The London Symphony Orchestra will perform in Santa Barbara in 2019 and 2021.
  • Academy fellows will travel to London to perform in concerts with the LSO.
  • Academy competition winners will perform recitals in London.
  • Michael Tilson Thomas will serve as the Signature Festival Conductor of the partnership.
  • Sir Simon Rattle will oversee the fellows’ experience in London.

The Music Academy of the West cultivates discerning, appreciative, and adventurous audiences, presenting more than 200 public events annually. These include performances by faculty, guest artists, and fellows; masterclasses; orchestra and chamber music concerts; and a fully staged opera. The 2018 Summer School and Festival takes place June 18-August 11 at the Academy’s Miraflores campus and in venues throughout Santa Barbara. For more information, visit

Photo credit: Courtesy of the Music Academy of the West

Released: Jun 20, 2018



Kate Oberjat

Director of Marketing & Communications

Music Academy of the West



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