The Music Academy's first community choral program


The Music Academy of the West’s innovative Sing! choral program takes place after school in three elementary schools in Santa Barbara County: Adams, Canalino, and Franklin. The locations were selected in partnership with the Santa Barbara County Education Office to serve schools that had a need for assistance with choral education opportunities. There are nearly 70 students participating from 10 area schools. As the program increases enrollment annually, the launch schools will become magnet schools for fifteen schools located in close proximity. The program is free of charge. Performance opportunities will include concerts and collaborations with the Music Academy family of artists, and future appearances with the London Symphony Orchestra.

The Sing! curriculum is designed by Music Academy Director of Innovation and Program Development Kevin Loucks in tandem with Choral Directors Christine Hollinger and Daniel Newman-Lessler. The program’s objectives are to help children:

  • Gain confidence
  • Work together
  • Learn about their own and others’ cultures
  • Expand their imagination
  • and appreciate having music be a part of their lives.

Sing! performances took place at the Music Academy of the West and local venues. All 2019 performances were free of charge. 

2019 Performance Schedule

Tue, Jan 22, 2019 at 6 pm: Santa Barbara Unified School District Choir Day

Sun, May 19, 2019 at 1 pm: CAMA’s 100th Birthday Bash, Santa Barbara County Courthouse Sunken Gardens

Sat, Jun 8, 2019 at 7:30 pm: Sing! Concert, Music Academy of the West

Sun, Jun 9, 2019 at 4 pm: Sing! Concert, Marjorie Luke Theatre


Sing! is generously supported by David W. Keller, Carole MacElhenny, the Santa Barbara Foundation, Sonos, The Lucky One and The Little One Foundations, the Walter J. and Holly O. Thomson Foundation, and Ann and Dick Zylstra.


 To inquire about enrolling your child in Sing!, please contact choral director Daniel Newman-Lesser

In rehearsal at one of the flagship locations, Franklin School.

Performing at the Santa Barbara Unified School District Choir Day in January.

Having an introductory “lesson” at the Music Academy of the West.