Ana Papakhian has served as the Vice President of Marketing and Communications for the Music Academy of the West since 2014. Programs she has strategized at the Academy have introduced the organization to new audiences. Ms. Papakhian initiated live video streaming and Community Access initiatives that make subsidized, discounted tickets available to all, and also free tickets for young people. The Academy's social media presence and digital marketing efforts have grown exponentially under her direction. In the spring of 2017, Ms. Papakhian's department launched a new website and ticketing system. Her team is responsible for the Academy's advertising, media relations, ticket sales, and facility rentals to 35 community organizations and music educators.
Ms. Papakhian liaises with the 100+ member Women's Auxiliary. The all-volunteer organization fundraises more than $200,000 annually for the Music Academy.
A native midwesterner, Ana Papakhian served as the Director of Communications for The Cleveland Orchestra and the Indianapolis Symphony Orchestra. Ms. Papakhian began her administrative career in New York City, where she worked for the Piatigorsky Foundation and the legendary mezzo-soprano Marilyn Horne. Ms. Papakhian holds a master's degree in voice from Indiana University.
Ms. Papakhian volunteers for the Santa Barbara Strings as the Vice President of the Board of Directors, serves on the organization's Fundraising Committee, and coordinates publicity and promotion for student and benefit concerts.